The Origin (The Search For A Schematic)
Twenty years ago, fresh out of university, I was an engineer looking for a manual that didn’t exist. While I was learning to debug complex code, my personal life felt like a black box. The mainstream advice was vague fluff. I wanted a schematic. I wanted cause and effect. I found a reality-based framework (Interest Level, Challenge, Dynamics) that finally offered a logic to human interaction. For two decades, my “Council” and I stress-tested these principles. We didn’t just read them; we engineered our lives around them. It worked.
The Discovery (The “Forbidden” Knowledge)
My search led me to the work of Doc Love and his “System.” It was raw, unapologetic, and completely counter-intuitive. It spoke not of feelings, but of Interest Level. Not of being nice, nor acting like a jerk, but of being a Challenge. It was a reality-based framework in a world of romantic fantasy. It was the first thing that made sense.
For the next 20 years, this framework became the central topic of discussion for my “Council of Wise Men” – my closest friends. We debated it, we tested it in the real world, we failed, we learned, and we refined it. We discovered its blind spots and reinforced it with the wisdom of other masters – from Stoic philosophers to modern entrepreneurs. And it worked. We found wives, started families, and built successful lives. The system was our secret map.
The Convergence: Two Paths, One Destination
Parallel to this personal journey, I spent my career building safety-critical software for avionics and medical devices. In that world, “it mostly works” isn’t good enough. Systems must be robust, predictable, and fail-safe.
Recently, these two worlds collided. I realized that the modern man is drowning in bad data and noise, lacking a reliable system for decision-making. I had the domain knowledge (20 years of relationship dynamics) and I finally possessed the technical arsenal (Full-Stack Architecture + AI Engineering) to build the solution.
The Calling (The Mission of ARDA)
I built ARDA to be the tool I wished I had 20 years ago. It is not just a chatbot; it is an expert system architected to provide brutal honesty and strategic clarity.
I had to build it when the tools became available.
I am taking the rigor of safety-critical engineering and applying it to the most volatile system of all: human relationships. This is my forge.
The Next Step – A Serverless Agency Operating System
While building ARDA, I realized the tools for digital builders are broken. We are stuck gluing together WordPress, Zapier, and disparate SaaS tools. It’s slow, insecure, and unscalable.
So I am building the alternative. AMODX is a serverless, AI-native operating system for agencies, built on AWS Lambda, EventBridge, and DynamoDB. It is designed to replace the “Frankenstein Stack” with a single, secure, and infinitely scalable platform where Strategy (Context) drives Execution (AI Agents).
Here, I document the engineering reality of this build: the move from Monoliths to Microservices, the integration of MCP (Model Context Protocol), and the architecture of multi-tenant serverless systems.
This blog is the transparent, “build in public” story. It’s the workshop, the forge, and the foundry where I build my tools like scalable world class applications.
This is my mission. Welcome to the forge.